Posts Tagged ‘group think’

Brainstorming: It doesn’t work. But can it be useful?

The idea of “brainstorming” was first articulated by renowned ad man Alex Osborn in his 1948 bestseller Your Creative Power. Since then it’s become a widely-used technique in many consultant and manager tool kits. One of the central principles of brainstorming is to remove criticism and negative feedback. This is to supposedly allow people to…

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